June 18, Microsoft (MSFT)
beckoned 200 or so members of the media to an industrial, grimy part of Hollywood
for what it described as a can’t miss affair. The dutiful reporters met at the
appointed hour—3:30 p.m.—at a film and art studio that had been rented out by
Microsoft and emptied for the day. While beads of sweat formed on the foreheads
of the people waiting to get in, aspiring actresses walked by in tight jeans
and high heels on their way to a T-Mobile commercial casting call at the
building next door.
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